Established in 2016, APG Singapore is a passenger and cargo airline representation office supporting airline partners across the local market. We work closely with travel agents, corporates, and industry stakeholders to strengthen airline presence, improve distribution performance, and provide reliable trade and passenger support.
Our Group President, Tunku Iskandar, is a board member of the APG Network and the Vice President for the Asia Pacific region. With over 35 years of travel industry experience, his leadership supports our market direction and service delivery across the region.
Our Services
As an airline representation office in Singapore, we focus on strengthening the market presence of the airlines we represent. We work closely with the travel trade and passengers, delivering consistent support across sales, distribution, and day-to-day operations.
What We Do
We support airlines with practical, on-ground representation, including:
- Sales and marketing support
- Travel agent helpdesk and group desk support
- Reservations and ticket servicing (reissues, refunds, schedule changes)
- Fare rule and product information assistance
- Baggage support and passenger enquiries
- Market intelligence, reporting, and training support
- Liaison support for local operational and regulatory matters
About APG Network
With over 20 years in airline distribution, APG is the world’s largest and most successful passenger and cargo GSA airline representation network. Airlines partner with APG to grow revenue, improve yield, and expand into new markets through cost-effective distribution and local market expertise.
APG provides outsourced solutions across passenger and cargo sales, marketing, fare filing, and customer support. The network also supports settlement plan services, interline, and codeshare solutions to strengthen global reach. APG is proud to partner with 200+ airline clients across all distribution models.
APG continues to innovate through modern distribution solutions, including the APG Direct Connect, built on NDC-compliant technology. With a presence in 170+ countries, APG combines global strategy with experienced local teams to deliver strong market performance worldwide.
Our Commercial Objectives
- Airline-focused on sales and distribution
- Improve global revenue performance
- Variable-cost, success-based approach
- Transparent delivery with consistent standards
- Global strategies implemented locally
Our Mission
APG delivers innovative distribution solutions worldwide, bringing more choice to passengers, more booking options to travel agents, and more revenue opportunities for partner airlines.
Our Vision
To stay at the forefront of airline distribution through continuous innovation, consistent excellence, and strong growth across global and local markets.
Global Partnerships
APG partners with key industry organisations, including:
- ERA, AFRAA, AACO, ATAF, ALTA
- IATA: APG Airlines
ESG Commitment
APG is committed to responsible business practices focused on integrity, respect, diversity and inclusion, strong data confidentiality, and environmentally responsible working methods.
Work With APG
If your airline is exploring new markets or distribution solutions, we welcome the opportunity to discuss how APG can support your growth worldwide.